ITOA WORKSHOPS 2015 – OFF TO A WILD START
ITOA Workshops 2015 got off to a busy and productive start yesterday in Limerick. Just over 220 industry from the length and breadth of the Wild Atlantic Way and beyond attended to meet with all ITOA members. Sue Uda President of ITOA said “we were delighted that so many tourism businesses took the time to come and sell to ITOA members. We were particularly pleased to meet with some new and very interesting businesses, as well as some established businesses that are being innovative and providing new business opportunities.” Sharing the 2014 ITOA Members Business Performance highlights , Sue said that 2014 had been yet another good year for ITOA members with visitor numbers and spend with Irish tourism businesses having continued to grow. What was particularly interest is the marketing/sales activity of ITOA members collectively in 2014 which had increased by just over €1 Million in 2014. “ This investment of just over €8 million is equivalent to 20% of Irelands total marketing investment in 2014 which demonstrates the significant contribution ITOA members make in selling and delivering promotable overseas visitors.”
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