Irish Welcome Tours – Wild About Atlantic Way

ITOA member Irish Welcome Tours is delighted to announce that the Wild Atlantic Way is featured on a selection of specifically designed car tours on their car touring website IWT welcomes the ‘WAW ‘ as a great permanent initiative for the Irish tourism industry and one which will have a lasting legacy for all areas on the route and the island as a whole.


Meitheal Had Added Advantage (ico) This Year


ITOA member, advantage ico, worked with the Trade Engagement team in Failte Ireland to organise  the networking events for Meitheal at the CCD and The Guinness Storehouse.

Failte Ireland appointed advantage ico after a competitive tender process. Services provided to the Failte Ireland Meitheal team included event management, venue selection and liaison, event production, props, décor, collateral, actors and entertainment.

Both events were very well received with the CCD event featuring the introduction of the Wild Atlantic Way by way of an exhibition of relevant product over pre-dinner drinks, video after dinner and an Irish choir to finish.

The Gathering at The Storehouse took participants on a journey from where the word Meitheal came from via stunning Irish food to contemporary performances from up and coming Irish acts, Perfect Friction and Hermitage Green finishing with a Ceili Mor in the Arrol Suite.

Ronan Flood, Managing Director advantage ico said “ we were delighted to win the tender to manage these prestigious and important international trade events organised annually by Failte Ireland.  Creating memorable and exciting experiences for the evening entertainment events is critical to the overall success of the Meitheal Workshops”.

Travel Trade Gathering at Meitheal Workshop 2013

300 International Travel Trade, including ITOA members attended this year’s Meitheal Workshop in Dublin on Tuesday 23rd April and Wednesday 24th April 2013.

This annual event is one of Ireland’s most important sales and networking event, with 300 international travel trade buyers attending to contract tourism product for 2014 and beyond.

Many of the overseas buyers partner with ITOA members who manage and handle trade partners Ireland programmes.

While The Gathering 2013 is the theme of the workshop this year, Failte Ireland took the opportunity to launch the ‘Wild Atlantic Way a coastal touring route under development between Kinsale in the south to the Inishowen Peninsula in the Northwest.

The project will be completed in early 2014 and provides a dedicated touring route 2,500Km long hugging the Altantic seaboard of Ireland’s rugged and stunningly beautiful.

Watch the video below for a flavour of the new route. ITOA members will be happy to provide further information on how best to experience the Wild Atlantic Way now and from 2014.