Ireland’s Inbound Tourism Experts

Why Work with ITOA member companies ?

The Inbound Tourism Operators Association of Ireland (ITOA) is the representative body for Ireland’s leading inbound tour operators, DMCs, handling agents and PCOs. Founded in 1978, ITOA is a not for profit organisation.

For over 47 years, ITOA has supported a diverse membership of expert-led, profitable businesses that work with every type of tourism provider across the island of Ireland.

Our 33 member companies deliver tailor-made programmes and exceptional value to international partners—drawing on relationships with over 4,000 international trade partners in the incentive, events and conference sectors.

ITOA is the largest association of its type in Ireland and is recognised as such by the Tourism authorities – Tourism Ireland, Fáilte Ireland and Tourism Northern Ireland. ITOA collaborates closely with these agencies and is a member of ITIC (Irish Tourism Industry Confederation) & NITA (Northern Ireland Tourism Alliance).

An ITOA member has achieved a professional standard in accordance with the rigorous criteria and annual requirements of membership established by the association executive. When you choose an ITOA member, you’re assured of expert service, professional standards and proven results.

What our members do

Design and package creative programs and itineraries for escorted tour groups, individual holiday makers and business tourists including incentive, corporate meetings and conferences.

Workshops

The annual ITOA Workshops are amongst the most important fixtures in Irish Tourism’s Travel Trade events calendar

Apply for membership

The ITOA is the representative association for the inbound tourism operator sector in Ireland and recognised by all of the state tourism bodies

Ellipse 4

Destination Ireland

Explore Ireland through the tourism destination brands: Ireland’s Hidden Heartlands | Ireland’s Ancient East | Wild Atlantic Way | Dublin | Embrace a Giant Spirit

Please note: The ITOA works with visitors to Ireland and suppliers in Ireland. If you supply services outside Ireland and want to market to tour operators bringing visitors abroad from Ireland, please contact the Irish Travel Agents Association (ITAA).

The annual ITOA Workshops are amongst the most important fixtures in Irish Tourism’s Travel Trade events calendar

  • The ITOA Workshops provide an unique opportunity to meet face to face with Ireland’s largest and leading Tour Operators/Handling Agents and DMCs
  • Meet in one location, on one day to strengthen existing relations, meet new people and businesses as well as explore new business opportunities to win more overseas visitors
  • Over 450 tourism businesses attend our workshops in Limerick and Dublin annually, making it the largest trade and industry event after Meitheal in Ireland.
workshop-1

What ITOA Members Delivered in 2024

699,000

Promotable Visitors

€10.4 Million

Collectively Spent on Marketing & Selling Overseas

1.9 Million

Bed Nights Generated Nationally

€299.2 Million

Spent with Irish Tourism Businesses

We can help with

Travel

Overseas Travel Trade

The primary focus and objective of every ITOA member company is to promote and sell the Island of Ireland as a leisure and business tourism destination through the international travel trade distribution channel.  Our members package and bundle every element of the tourism sector in a creative and dynamic way and deliver the best standards of service to their customers and their clients.

airplane

Recognition

Founded in 1978, ITOA (Inbound Tourism Operators Association of Ireland) is a not for profit organisation and the professional association for Irish based inbound tour operators, DMCs and PCOs. ITOA is the largest and longest established association of its type in Ireland and is recognised as such by the Tourism Agencies – Failte Ireland, Tourism Ireland and Tourism Northern Ireland. ITOA collaborates closely with these agencies and is a member of ITIC (Irish Tourism Industry Confederation) & NITA (Northern Ireland Tourism Alliance).

Our Partners

Tourism Ireland

Enchanting Ireland: Explore,
Experience, Enjoy

Ireland’s Experience Brands are at the heart of ‘Tourism Brand Ireland’, click and explore the regions through these world renowned brands and unlock the full potential to exploring Ireland.