ITOA WORKSHOPS 2013 – Dates and Locations Announced

ITOA Workshops, a firm fixture on the Irish Tourism Industry trade promotions annual calendar have been announced for 2013.

The two annual events are key selling and promotional events for tourism businesses who wish to sell their products in the international markets and through the ITOA travel trade distribution channel are taking place in Limerick on March 12th and Dublin on March 14th 2013.

The success of these networking and sales events where businesses meet with ITOA members  to promote and contract business for the 2014 season is evident from the level or repeat and new business that developing relationships in the workshop format can deliver.  Every year the events happen earlier primarily because ITOA members are being asked by their international partners to deliver packages and products at a time when they are planning and contracting for the year ahead.

It’s important that ITOA members deliver the requirements of their international business partners so as to ensure that Ireland maintains and grows its visibility in their destination portfolios.  The travel trade distribution channel is vitally important to Irelands Tourism industry as it delivers sustainable business and visitors to the island annually and particularly the regions outside the capital.

60% of ITOA members business visits all of the regions around the island and its business that stays longer and spends more as a consequence.  ITOA Workshops are therefore a valuable resource to many of the tourism business who participate in these selling events annually.

On-Line registration is now open for the 2013 events.

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