East Coast & West Coast Workshops

Registration will open in December 2025 for our 2026 East & West Coast Workshops

  • February 24th, 2026

  • Fitzgerald’s Woodlands House Hotel, Adare

  • March 03rd, 2026

  • Castleknock Hotel, Dublin

Tourism Northern Ireland – ITOA Workshop 2025

The date for the Workshop is confirmed as Wednesday, 29th November 2025

Our Northern Ireland tourism industry colleagues have a great opportunity in meeting with all ITOA members at these workshops to explore business opportunities and contract business for future years.

Download our 2025 Members Catalogue

Click here to view our event catalogue and view the buyers that attended our East Coast & West Coast Workshops 2025

What we delivered in 2024 – Information Panel

Click here to see what we delivered in full in 2024. To include stats on our promotable visitors – spend on marketing and selling overseas – bed nights generated nationally and spend with Irish tourism businesses.

The annual ITOA Workshops are amongst the most important fixtures in Irish Tourism’s Travel Trade events calendar. These events provide unique opportunities to meet and contract with Ireland’s largest and leading Tour Operators/Handling Agents and DMCs. ITOA member businesses package leisure and business tourism, promoting every element of Ireland’s tourism Industry globally.   Over 450 tourism businesses attend our workshops in Limerick and Dublin annually, making it the largest trade and industry event after Meitheal in Ireland.

Why Attend These Workshops

ITOA Workshops uniquely provide the opportunity to meet and network with ITOA members in one location, on one day to strengthen existing relations, meet new people and businesses as well as  explore new business opportunities to win more overseas visitors.  And ITOA members have a strong track record of delivering as they are:

  • Tour Operators & DMC’s who sell packaged holiday and business tourism programmes to over 4,000 global travel trade partners and customers.
  • Who in 2024 delivered over 699,000 overseas holiday and business visitors to Ireland.
  • Who spend €640.2 Million in the Irish tourism and wider economy.
  • Delivering more sustainable business:
  1. International visitors who stay longer, spend more and visit more regions across every part of the island.
  2. Packaged inclusive holiday, business and independent programmes with groups escorted by experienced guides. This ensures that a wider variety of visitor experiences, activity, transport providers and entertainment venues are supported by ITOA members.
  3. 67% of ITOA members business are groups that use coach transport which is 54% more carbon efficient than other modes of on-island travel options
  • Partnering with Irish inbound Tourism businesses whose sole focus is on attracting international visitors, will extend your company’s reach to overseas markets.

When surveyed after this year’s Workshops, attendees rated this event as being the most important trade engagement event in their annual promotion calendar for the following reasons:

  • Ease of access to meeting all ITOA members in one day and in one location
  • Opportunity to reconnect with existing contacts in ITOA members companies as well as meeting new contacts to build new relationships and business opportunities
  • Bed down business for this season and start contracting for future year
  • A chance to reconnect with other tourism businesses and colleagues
  • Learn more about the travel trade and gain insights and overseas market intelligence from ITOA members
  • Get up to date information on how the season is likely to perform from the overseas markets

Workshop Page Tabs

  • Open Meeting Sessions : 8 minute appointments
  • ITOA member representatives will be seated with delegates moving freely to meetings.
  • Including networking lunch and rolling refreshments throughout the day
  • Two Sessions at each Workshop
      • Morning from 08.30 AM – 12 Noon – Registration opens from 07.45 am at the event
      • OR Afternoon from 1:30 PM to 5:00 PM – Registration opens from 11.30 am
      • Including networking lunch 12:05 PM to 1:15 PM
      • Refreshments served throughout the morning and afternoon session

Registration is not currently open for our East Coast & West Coast Workshops 2026. Registration will open in December 2025.

As spaces are limited at each Workshop, a maximum of two representatives from any one company is permitted.

The fee for our attending our ITOA workshop 2025 is €325 per attendee plus VAT @ 23%. until the capacity of each workshop is reached and no later than one week in advance of each event.

Please note that payment is required at the time of registration.  Payment is accepted using VISA and MASTERCARD credit and debit cards.  Please note in compliance with 3DS2 legislation a card authentication code will be required to complete payment which is generally forwarded electronically/texted to the card owner or via your banking app.

ITOA will continue to communicate with registered delegates by email once registration is complete and in advance of the events to assist in preparation for the events nearer the dates.  So please be sure to look out for our email communications following registration from  [email protected] and all queries should be forwarded to these dates also.  If you wish to be included on our Workshop database for notifications use the sign up for Notifications here in the right hand column.

Workshop Q&A

Online registration opens in December for our East Coast & West Coast Workshops. When live, simply click on the BOOK NOW icon on this page or workshop section main page and follow the on-screen instructions. Complete all of the required fields in each section and, once your application is processed, you will receive an e-mail confirming you booking details and payment receipt/invoice.

Please note that you must retain the e-mail confirmation as this will be your record of registration. Payment can be made by credit card only when registering online. Receipt/invoice of payment will be attached to your ebooking booking confirmation forwared to the e-mail advised in registration –

we do not re-issue invoices. We recommend you save the invoice attached to your confirmation email or to locate use the inbox search feature ref: ITOA Workshop 2026.

The fee for attending a live session or virtual ITOA Workshop is €295.00 plus VAT @ 23% per person. Early bookings are essential as registrations are accepted on a first come, first served basis only through our on-line booking system.  Registration remains open until the capacity of each workshop is reached and no later than February 23rd 2023 for the Limerick Workshop and March 2nd for the Dublin Workshop  or earlier if capacity is reached. Terms and Conditions apply and are available to review when registering on-line and on the workshop page on ITOA website.  Payment by VISA or Mastercard credit or debit cards accepted.

The fee for attending a live session or virtual ITOA Workshop is €295.00 plus VAT @ 23% per person. Early bookings are essential as registrations are accepted on a first come, first served basis only through our on-line booking system.  Registration remains open until the capacity of each workshop is reached and no later than February 23rd 2023 for the Limerick W

Attending delegates can attend one Workshop venue and one session in the morning or afternoon. A maximum of two representatives from any one company may attend.

ITOA members will attend all Workshops, so there is no difference no matter which Workshop or session  you choose.  Failte Ireland and Tourism Ireland will also participate with representatives available to meet with industry too during the working sessions

During the workshops, ITOA memebrs will be seated at desks and are available for individual discussions with product suppliers.  There are no fixed appointments, the Workshops are open session so ITOA memebrs will be available to all registrants for 8 minute appointments.

In keeping iwth ITOA’s sustainability policy we will not be printing material for the Workshops.  A PDF catelogue of  of ITOA member attendees will be provided by email in advance with company profiles and contact details.

Format:

  • Morning Session:   Registration from 7.45 am, Workshop starting at 8.30 am – 12 Noon followed by lunch from 12.05 – 13.15 pn
  • Afternoon Session: Registratin from 11.30 am, Lunch at 12.05, Workshop starting at 13.30 – 17.00
  • Open Session – 8 Minute Appointments
  • A maximum of two representatives from one company per workshop session
  • ITOA member representatives will be at individual tables
  • Networking lunch – continue to meet ITOA members and colleagues

ITOA will continue to communicate with registered delegates by email so please be sure to look out for our email communications following registration.  Be sure to save this email to your favourites and forward any queries in advance of the workshops to [email protected] 

orkshop and March 2nd for the Dublin Workshop  or earlier if capacity is reached. Terms and Conditions apply and are available to review when registering on-line and on the workshop page on ITOA website.  Payment by VISA or Mastercard credit or debit cards accepted.

Our workshops offer the Irish industry suppliers a unique sales opportunity to promote their product to ITOA members who contract on behalf of and represent 4,000 international trade contacts. These partners include:

  • International tour operators and wholesalers
  • Group organisers – shared and special interest ad hoc groups
  • Major retail travel groups
  • Operators and planners of conference, incentive and corporate meeting events

 ITOA members promotes and packages every aspect of the tourism product to market and sell to existing and potentially new overseas partners.  ITOA companies invest significant time and resources in their core overseas markets with many having full-time staff or representation in-market to source new business opportinities and service existing partners.  Therefore they have a strong existing client base with the market intelligence that enables them to constantly innovate and deliver Irish packaged product experience to meet consumer desires and interests.  There is a variety of business types and categories delivered by ITOA members and one meeting with one member could provide your business with the opportunity of winning leisure group and FIT as well as incentive, corporate meeting and conference business.

ITOA members have experienced a strong recovery in 2022 with demand outweighing supply.  Almost all members will have delivered 75% plus of 2019 business levels and already have a strong pipeline of business for 2023 & 2024 equivalent to €1 billion of revenue and potentially €1.3 million leisure and business tourism visitors.  Most importantly,  ITOA members deliver sustainable high value visitors because our international clients stay longer, visit more regions and therefore spend more in the national tourism economy.

Our workshops also safe you time and money as they provide one location in which to meet with 36 of Ireland’s leading Tour Operators – just think of the time and carbon saved instead of going from office to office!

All ITOA members attend all our Workshops, so no matter which date you choose you will get the same opportunities and meetings at each event.  ITOA members profiles are available on ITOA’s website and a digital Workshop Catelogue will be available prior to the Workshops.

Sales personnel, general managers, proprietors or owners of tourism enterprises, accommodation providers (whether hotels, castles, manors, country houses guest houses or B&Bs), restaurants and bars, entertainment venues and providers, visitor attractions, transport providers, and organisers of special activity or outdoor pursuits.

As little as possible in terms of printed material please!  Many people have not gotten QR code business cards and bring your presentation on a laptop or ipad works really well – just ensure you have it fully powered up to last the morning or afternoon !!  Rates are important too but all important is the follow up communciation to provide these and the inforamtion discussed at your meetyings.

Review our membership profiles on our website and the catelogue that will be provided in advance of the Workshop.  Familiarize yourself with the business they do and consider how your product can be promoted or included in their business portfolio.

If you have partnered with ITOA previously, review your business relationship details and consider the opportunities to grow that business.  Have your 2024 tour Operator/DMC rates ready and uploaded on the converve system along with business T&C’s and other information that you deem important.  Sustainability is a key pillar of tourism and ITOA members consideration for future business.  So be sure you can share the sustainability policy or features of your business so that ITOA members can share this information with their overseas partners.

Be prepared, use your time wisely, listen as well as presenting and selling your product. Make notes during your meeting as this will assist you in following up after the workshop appointment with each ITOA member. Follow up is essential after the workshop to ensure that you make the most of your attendance at the event.  And keep in touch – one workshop or meeting should lead to longer term relationship and business partnership!